The “pinking” of October for breast cancer awareness has become a huge money making marketing ploy to sell products that give no money to actual research, or very little. The companies are not transparent about how much of the donations go to actual research for a cure. Pink October has become almost a shopping party like experience.
Yesterday, Oct 13, was “Metastatic Breast Cancer Awareness Day which underscores a disturbing reality in breast cancer. Despite all the progress that has been made over three-and-a-half decades of the breast cancer movement, 40,000 women and men are still dying of breast cancer every year in America, primarily from metastatic disease.” This statistic has not changed for 20 years.
“If you look at the statistics, the mortality rates, the numbers of those who die of breast cancer every year have not declined significantly in the last 20 years,” says Christine Benjamin, SHARE’s Breast Cancer Program Director, and initially its Metastatic Breast Cancer Coordinator. “There’s a whole new movement, a lot of focus now on research for metastatic disease. People are looking at this and saying, ‘Nothing has really changed. We’re still dying. Our sisters are dying. Our friends are dying. We need to do something.’ So there’s a big movement to have more money funneled into metastatic breast cancer.” According to recent medical estimates, about 155,000 women (and some men) are living with metastatic breast cancer in the United States.
When you buy into “pink” breast cancer awareness it’s fine as long as you realize the money you spend just goes into the product’s revenue and very little if any goes into real cancer research. Companies know if they just slap something pink on their product it will sell better in Oct.
- Where to Put Your Money:
Pink October has served its purpose of breast cancer awareness – who isn’t aware now of breast cancer? What we need now is awareness of the organizations that spend most of their funds on actual research: these are some: Breast Cancer Research Foundation, Metavivor. METAvivor‘s mission is quite clear, 100% of all donations goes towards metastatic research. Please check them out if you want more information. The Canadian Breast Cancer Foundation is one of those organizations, and is transparent regarding fund allocation.
About BCRF The Breast Cancer Research Foundation (BCRF) is committed to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. By investing 91 cents of every dollar directly in its mission, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, together with Charity Navigator’s highest rating of four stars 13 times since 2002. Visit www.bcrfcure.org to learn more.
There are more good organizations listed above under “Helpful Stuff” at the top of this blog page.
Breast cancer doesn’t kill you until it metastasizes, 30% of women diagnosed with early stage 1 breast cancer will get metastatic breast cancer years later, and this seems mostly ignored within the Pink Ribbon culture.
Susan G. Komen has finally recognized that early detection does not mean a cure and that the numbers of deaths from breast cancer are the same today as they were 20 years ago. There have been no strides in lowering the death rate from breast cancer in 20 years.
So instead of buying those pink socks put your money where it will really matter.
posted 14 Oct 2016: http://hopeandcourage.com